In early 2010, for their new products presentation, Sony asked for our support to conceptualize their products lines within their exhibition areas.
For a such a strong brand with extremely careful communication we tried to identify different concepts. Based on “worlds”, would they be parallel, abstract and identifying each product line.
Firstly we proposed an organic concept conveying the idea each product is placed inside a real both imaginary environment, enhancing integral products features as contrast.
For the second concept, aligned with perception of Sony brand experience, we chosen a path where hi-tech worlds have futuristic connotations as well extreme impact for Sony audience.
Agency: Angelsign Studio