To commemorate the 30th anniversary of their partnership with McLaren, Hugo Boss organized a very important event in the very center of Milan in San Babila Square. We were contacted by the communication agency “Say What?” to realize a 3D Projection Mapping on the facade of the building adjacent to the Hugo Boss store. To accomplish this endeavor, we called one of the most talented mapping artist of our country; Roberto Fazio. Teamed with our designers, Roberto spent with us many days and nights in our brand new studio in Milan, and together produced this work – the outcome of which we are very proud to share with everyone.
Client: Hugo Boss Italy
Agency: Say What?
Year: 2011
