This brief was great! Clients planned this show with Ricardo Kaka, one of the most appreciated football player in Europe, that teaches football rules to children. We soon realized this format was awesome, so we tried to be as literal as possible. Having the football field as a child’s playground, we introduced big toy letters and typical school elements like paper airplanes, blackboards and balloons so to recreate those youthful playful moments at school. Footage was given by the clients with no real storyboards behind. The client was really satisfied about the result as we managed to accomplish the task of representing the feeling of joy playing football with a didactic focus.
Client: Sky Italia, Sports Dept.
Agency: Angelsign Studio