Sky Italia P&P dep. request us a package for promoting weekends full of different disciplines sport events.
The package requirements were quite tight during concept stage: it should convey typical sport dynamism mixed with a true epic feeling.
Also, graphics needed to convey to audience the importance of all those events streched in a short period of time. Another requirements from clients was the package to be easy customizable via avid\finalcut news cutters for inhouse promo production. This task has been really cllenging as we needed to face also technical limitations: client would have develop gfx via real time engines (vizrt) with all that means.
Because of these reasons we tried to find extremely simple solutions (texture mapping) in order to let them build those structures and enviroments pretty fast and for using the package as many times they would need it during the year. We explored different concepts, always having in mind the idea of an easy interaction with footage, as well having the possibility to replace texts quickly.
Unfortunately because of a budget cut concepts weren’t produced. But client turned out to be really satisfied the way we resolved these complex tasks.
Client: Sky Italia, P&P
Agency: Angelsign Studio