New year new toolkit. This year’s SKY program included a never too excessive dose of football, rugby and golf.
The challange
The pre-existing promos were totally disconnected from what was the packages identities on air and we were called to create a continuity with the main themes,
so that the promos would recall the visuals of the branding already on air.
The solution
At Angelsign Studio we love sport. We like to unleash the action, the passion, the dose of extreme, the athlete shot that makes us thrill in front of the screen, as well as in our design. To us sport is an earthquake that brings out the inner part of people: it is the gasp for a moment and then the let go, it is the opportunity to be able to put yourself in the act of an athlete and in the spasm of his muscles.
But sport is also discipline; information. This is why we like a clear, functional infographic, that says what it has to say, while giving the screen its best look; sometimes small cameos that catch the audience’s attention, other times they explode full screen to stop the action.
We spend a lot of effort to study these solutions, and even though sometimes we don’t even see them on air as we are busy creating new ones, we are happy to know that our job accompanies the great moments of sport’s audience ready to get excited.
The result
Enjoy a football match with friends and our clients, every once in a while, with chips and beer. Great job, I would dare say!
Client: Sky Italy P&P
Agency: Angelsign Studio
Year: 2011
FOOTBALL
GOLF
RUGBY
TENNIS
