Premium Calcio is a package of 10 Mediaset Premium pay TV channels almost exclusively dedicated to this sport. It offers live matches on real-time and its package includes the whole Premier League, the Champions League, the UEFA Europe League exclusively, the European Super Cup, Series B 1, 2 and 3.
We dealt with premium calcio channel branding in several phases and once again, our client renewed to us his trustfulness. The request was to improve the captivation of the package being more direct and stylish. We were therefore asked to provide a promo package even more integrated with the rest of the brand.
The challange
Our need, as a young agency, is to evolve, and always deal with new experiences, to have our say even at the cost of reconsidering a promo graphic package deeply integrated into everyday channel routine. The real challenge was convincing the customer that the hexagon clichè, despite being functional, could be transformed into something technically more evolved.
We felt they needed to give more importance to the writing and its shapes, to animations and functionality of the entire promo package, being sure to not deviate from the channel identity itself. Since by all recognized as successful project and well-known by the majority of Premium users audience.
We have been given this trust, and we are very grateful to our client for this.
The solution
We worked on shapes, removing the idea of the ball, studying precisely the animations of the elements, building the infographic in a meticulous way, adding lights and glow to soften it all, without interrupting the action but rather accompaining it.
The result
Football is football, we can’t have our favourite team winning every time we wish, every game is a unique event.
We like to think we accompany the victories and defeats, the moments of glory and disappointment, supporting millions of people emotions. This makes us feel lucky and pushes us to always improve ourselves, every time we are asked to brand sport contents. At least this is a certainty.
Client: Mediaset Premium
Agency: Angelsign Studio
Year: 2011
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