Husqvarna Strada is a corporate video about the new naked motorbike model produced by the brand. The aim of this video was to convey the new strengths and features of this model to top managers, realizing an emotional video would impress them. Commissioned from M&C Saatchi, we produced the video-editing and tracked titles. As we wanted to give force to the copywriting using a strong and bold text, merged within the environment so to give to the project a twist in terms of dynamism and impact.
Agency: M&C Saatchi
Direction: Alessandro Bianco
Creative Direction: Danilo Parise
Post Production: Angelsign Studio Srl
Client: Husqvarna Italy
Year: 2011
DEVELOPMENT
