We had fun doing this pitch. The brief was completely open as the client required some new hints for an upcoming campaign to be aired in Europe. We felt the beauty of shapes would have been awesome juxtaposed to the cars. For first proposals we pushed boundaries on cars silhouettes; going further with second direction we liked Mercedes cars could transitioning through glowing colored diamonds shapes.
Client: Mercedes
Agency: Angelsign Studio
Year: 2010
HighClass
Glowing Diamonds
