BMW – Perfect movement is a corporate video about the new BMW series 3. Commissioned by M&C Saatchi, to be published during Olympic Games 2012, the creative aim was to create a relationship beetween athlets strengths and car features. We realized a fast pacing video-editing enhanced with gentle titles animation, attempting to create a parallelism between athletes strains on olympic fields with the BMW Series 3 cars elegance and high performances running over the street.
Agency: M&C Saatchi
Direction: Alessandro Bianco
Creative Direction: Danilo Parise
Post Production: Angelsign Studio Srl
Client: Bmw Italy