During massive and impressive rebrand process SKY Italia has put in place in 2010 (isn’t common company like NewsCorporation decides to improve an established brand in their bouquet), we had the pleasure to be involved for rebranding of their flagship news channel SkyTG24. We were called late May 2010 for taking part of the project, that held committed our resources and our energies for several months. After finding the right direction, guided by Rome creative direction step by step, we began working on large amount of elements:
from logo redesign to idents, different formats opens to stings and billboards, passing trought promo pack wipes and lower thirds. We produced tons of identity features that distinguish the channel. It ‘s been a really intense work: a sky rebrand is frenetic and challenging. It has been frantic, feverish and most of all, so intense for an emerging company like us.
A titanic work that we were able to complete between overall satisfaction. To finally find some rest? Immediately after delivery we started working on Sky Calcio Openers.
We are always on track to make you satisfied!
Client: Sky Italia, SkyTg24 department.
Agency: Angelsign Studio