Nessma Tv is the first satellite channel in Tunisia. We were briefed on the internal study which was about what you’d expect with the exception of being surprisingly refreshing. This new rebrand needed to be fresh, simple and really easy for the audience to read. For the pitching phase we proposed three options, meaningful and elegant, expecting to accomplish the client needs. The first concept is based on local culture. Nessma brand is fully inserted in the environment. Everything get a deeper meaning as it reflects not only the beautiful landscapes but all cultural features. Second concept is shaped on the idea Nessma channel is airing only the best shows events and programming it may be offering. That’s why is worth viewing…everything get a clear sight aired on Nessma Tv. Third concept is based on the word “Nessma”. Nessma means “breeze” so we tried to declined all the identity to situations that would recall a soft gentle breeze. Client went for concept “Worth Viewing” .
Client: NESSMA Tunisia
Agency: Angelsign Studio
Year: 2010
CLOSE REFLECTIONS - IDS
CLOSE REFLECTIONS - INFO GRAPHICS SYSTEM
WORTH VIEWING - IDS
WORTH VIEWING - INFO GRAPHICS SYSTEM
BREEZE - IDS
BREEZE - PROMOTION
BREEZE - INFO GRAPHICS SYSTEM
