Mediaset Italy is the biggest network broadcasting company in Italy. They wanted to rebrand this content channel, so they asked us to bring some new vitality to it. We choose different directions. First was “Joi NATURE” so to identify the live full spirit of the logo. Second was “Joi WORLD” to embrace all the range of happy moments you live while your are watching it.
And “SUBJECTIVE Joi”, meant to represent that all the situations you live, get a higher meaning because of joyful spirit of the channel. It was a lot fun doing this, unfortunately client did not go for it. Next time we will make it.
Client: MEDIASET Italy
Agency: Angelsign Studio