Angelsign Studio

The Myth Of Apple’s “Golden Ratio”

admin — Mon, 17 Jun 2013 08:07:31 +0000

The least mathematical way of describing the ratio might be a balanced imbalance, in which the small part of a figure is balanced with the larger part of a figure in a once-removed mathematical relationship, or almost guttural way. Recently, David Cole, product designer at Quora, posted an epic debunking of the Golden Ratio as the impetus of Apple’s own apple logo (one of the biggest conspiracy theories out there). You should read the whole thing, but to spoil the takeaway, the Apple logo follows the Golden Ratio in the determined, mathematical way that you could make any shape fit a series of circles and triangles.

Skyfall Title Sequence

admin — Tue, 11 Jun 2013 08:51:42 +0000

Skyfall’s opening title sequence has won a Design Week Award! The collaboration with director Danny Kleinman and Rattling Stick was named the Best Broadcast Design at the award ceremony.
VFX Supervisor William Bartlett, who was there to collect the award, wanted to thank everyone who worked on the sequence: “Winning reflects the amazing amount of effort and collaboration that went into the sequence, there’s so much hard work behind every pixel and I’m incredibly proud of the team.”
The Design Week judges said “This piece drew upon the past, rich legacy of Bond and connected with the future through its impressive visuals.”

Joshua Harvey at COLLIDER NY

admin — Mon, 10 Jun 2013 08:28:15 +0000

Today Buck LA Creative Director Joshua Harvey joins COLLIDER NY, revealing how he translates his creative passion into technical execution and offerring an intimate look into the making of the hallucinatory and multi-award-winning “Metamorphosis” film for Good Books.

21st Century Fox

admin — Fri, 07 Jun 2013 08:39:37 +0000

Last month, Rupert Murdoch announced that Twentieth Century Fox was entering the 21st century by splitting its publishing and entertainment units and renaming the News Corp TV and film entertainment divisions “21st Century Fox.”
Things get a little confusing because even though the newly named company will parent FX and the 20th Century Fox, those entities will keep their names. Meaning that there will be both a 21st Century Fox and a 20th Century Fox.
Murdoch sent colleagues an announcement unveiling the new company’s design:

Nat Geo – The ’80s

admin — Thu, 06 Jun 2013 10:21:08 +0000

How do you build buzz around The ’80s on Nat Geo channel without making the show look like a collection of clips and interviews?
Well, if you don’t have the rights to a lot of the footage from the show to begin with, it kinda invites new thinking from the start.
Tyler Korba, Creative Director at National Geographic Channel, decided to reach out to a small posse of wicked talented designers and animators and ask for their take on the problem.
Thanks to everyone who went along with the idea and was willing to give their time to the project, the results are pretty rad.

KNIFE – Teaser

admin — Fri, 31 May 2013 10:10:50 +0000

Andrew Kramer has recently published on his blog a video made by the team of Knife Film , making very good use of the plugin 3D Element in a teaser that is worth seeing.

BBC ‘Where next?’

admin — Wed, 29 May 2013 08:51:03 +0000

Anthony Dickenson directs this emotive trailer for the BBC, which documents the evolution of the relationship between the audience & the channel.

By looking at how technology and interactive social advancements have allowed us to control what we watch and where, it poses the questions of ‘Where Next?’ for broadcasting and the BBC.

Why The Best Brands Leave Their Names Behind

admin — Tue, 28 May 2013 15:35:56 +0000

Branding giant Joe Duffy looks at the world’s most powerful brands and how they’ve evolved to the point of “wordlessness”.

Read more.

Maxon Cineware

admin — Fri, 24 May 2013 08:26:31 +0000

Cineware is a brand new way to work between After Effects and Cinema 4D by letting you bring Cinema 4D files directly into After Effects with no rendering. Very powerful stuff.

The Tokyo City Symphony

admin — Thu, 23 May 2013 08:27:47 +0000

The Tokyo City Symphony interactive website is a digital project that allows users to project images onto a miniature version of Tokyo built to a 1:1000 scale, putting their own mark on the city. Combining all the musical contributions to create a single symphony, the site reminds to people the power of community.

Play at: http://tokyocitysymphony.com